Impact of Pandemic Covid-19 on Consumer Purchase Intention: Empirical Study from Indonesia

The Covid-19 pandemic has caused an economic recession in many countries around the world. economy contracted with reduced customer demand due to policy of large-scale social applications Indonesia. This study aims analyze consumer preferences from demand-side side several industrial sectors affected by so that business players can develop strategies during and post-Covid-19. research was carried out on September 14-30, 2020, through online survey 722 respondents who live Jakarta, Bogor, Depok, Tangerang, Bekasi areas. results showed addition basic needs, which occupy first preference, consumers prefer withhold their consumption other commodity goods. According findings, transportation tourism industry are weakest. vehicle purchase subsector is also lowest. Therefore, innovative policies needed for businessmen or government stimulate automotive industry.